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Advertising

| Member Characteristics | Advertising Media Print and Web | Ad Specifications |
| Submission Guidelines | Exhibitor Advertising Packages | ToxSci Ads | Employer Ads |
| Ad Specifications and Order Form | SOT Advertising Policy |

Increase Your Exposure to SOT Members throughout the Year

Use printed advertising to increase your exposure to SOT members throughout the year. SOT provides your company with opportunities to reach your targeted markets. The more you advertise the less each advertisement costs.

The SOT Member:

  • Is a decision maker or decision influencer: Involved in purchasing, contracting decisions (86%)

  • Has a postgraduate degree (89%) or studied at postgraduate level (99%)

  • Uses a computer at home and/or at work (98%)

  • Fields of work include: biological modeling; biotechnology; carcinogenesis; cardiovascular toxicology; comparative and veterinary; dermal toxicology; drug discovery toxicology; ethical, legal, and social issues; food safety; immunotoxicology; in vitro and alternatives; inhalation and respiratory; mechanisms; medical device; metals; mixtures; molecular and systems biology; nanotoxicology; neurotoxicology; occupational and public health; ocular toxicology; regulatory and safety evaluation; reproductive and developmental toxicology; risk assessment; stem cells; toxicologic and exploratory pathology; and others fields of work

  • Is interested in the following areas: analytical, aquatic toxicology, clinical toxicology, computer, in vitro, in vivo, metabolic profile, pathology, quality assurance, lab animals, publications, radioactive isotopes and other areas

  • Rates Communiqué and Membership Directory as #1 benefit of SOT membership

Advertising Media Print and Web

SOT Membership Directory: All SOT Members and SOT Associates receive a Membership Directory, (in print or ePublication) which contains the names, addresses, and email addresses more than 7,700 SOT Members. The majority of members use this directory on a weekly basis and many members use it on a daily basis.

Communiqué Newsletter: 7,700+ SOT Members receive a printed copy of the Communiqué Special Issue in February before the Annual Meeting. The Special Issue contains detailed information about the Annual Meeting program and has a listing of current Exhibitors. (Available in print and ePublication)

Preliminary Program: All SOT Members and prior Annual Meeting attendees (approximately 14,000) receive a printed copy of the Preliminary Program. The Preliminary Program contains information about the Annual Meeting program, a registration form, and housing information. The Preliminary Program mailing is the largest mailing that SOT does during the year. (Available in print and ePublication)

ToxExpo Directory: Attendees of the Annual Meeting have access to the ToxExpo Directory (in print or ePublication) during the SOT Annual Meeting. (Current Exhibitors and SOT Affiliates are invited to advertise in this publication.) SOT Members and Annual Meeting attendees reference this information throughout the year via the virtual ToxExpo Directory at ToxExpo.com.

Web Media: The ToxExpo website offers an opportunity for exhibitors to place a banner ad or logo with a link to the organizations URL. Ads will rotate continuously and will be sold based in four-month increments. The number of ads will be limited and sold on a first-come, first-serve basis.

SOT Advertising Specifications


Publication Advertisement
Size
Cost Advertisement
Dimensions

(Page Size
8.5" x 11")
Ad Colors Available Art Work
Deadline
Membership
Directory

(4,000 Printed)
(ePublication)
Full page
$1,000
7" x 9.5"
Black
and/or
PMS TBD 1 coated
May 30
Half page (Vertical)
$500
3.5" x 9.5"
Half page (Horizontal)
$500

7" x 4.5"
Inside Back Cover 3
$1,200
7" x 9.5"
4-Color Process
3 Note: Membership Directory cover ad is awarded by lottery—deadline May 1.

Employer
Ads in Communiqué
(electronic)
First 100 Words
$400
  Black Spring
April 4

(electronic)

Summer-Fall
August 3

(electronic)

Winter
October 5

(electronic)

Special Issue
January 15
(electronic)
Additional Words
$1
 

Communiqué
Quarterly
Issues Only

(electronic; These ads will be located in the Annual Meeting and ToxExpo Section of the Full Issues)
Banner Ad
(first come first serve; max. 3 per quarterly issue; 1 per company)
$395
250px x 250px
650px x 75px
RGB or Index
Advertorial
(first come first serve; max. 1 per quarterly issue)
$775
650px x 450px
RGB or Index

Communiqué
Newsletter
Special Issue

(print version)
Full page (Vertical)
$950
7" x 9.5"
PMS 286
coated and/or
Black
Special Issue
January 15

(print)
Half page (Vertical)
$475
3.5" x 9.5"
Half page (Horizontal)
$475
7" x 4.5"


Publication Advertisement
Size
Cost Advertisement
Dimensions

(Page Size
8.5" x 11")
Ad Colors Available Art Work
Deadline
Preliminary
Program
(14,000 Printed)
(ePublication)
Full page
$950
7" x 9.5"
PMS 307 
and/or
PMS 116 
coated
Oct. 31
Half page (Vertical)
$475
3.5" x 9.5"

Half page (Horizontal)

$475

7" x 4.5"


ToxExpo
Directory
 2
(3,500 Printed)
(ePublication)
Full page (Vertical)
$950

7" x 9.5"

PMS 308  coated Jan. 9
Half page (Vertical)
$475

3.5" x 9.5"

Half page (Horizontal)
$475
7" x 4.5"
Cover Ads in ToxExpo
Directory
 2
Inside Front Cover or Inside Back Cover
$1,200
7" x 9.5"
4-Color Process Jan. 9
Back Cover
$1,500
7" x 9.5"
2 Note: ToxExpo Directory cover ads are awarded by lottery—deadline October 31.

ToxExpo
Website
Banner Ad
.jpg or .gif format

Size: 205 px wide
x 60 px high at 72 dpi;
[URL can be embedded,
NO Flash,
NO Animation

(java or GIF)]
$750
December–May RGB or Index Nov. 14
$650
June–November May 16

Advertisement Submission Guidelines

Electronic Submission (Send to Laura Helm)


Ads with One PMS 1 Color or Black Only

PDF: Press Quality PDF with fonts embedded, PMS 1 color only or black only
TIF: 300 dpi, grayscale. SOT will convert to the PMS 1 color if requested on Insertion Order
PhotoShop EPS: 300 dpi, PMS 1 color only or black only
Illustrator EPS: PMS 1 color only or black only, all fonts must be converted to outlines

Ads with One PMS 1 Color and Black

PDF: Press Quality PDF with fonts embedded, PMS 1 color and black
Photoshop EPS: 300 dpi, PMS 1 color and black
Illustrator EPS: PMS 1 color and black, all fonts must be converted to outlines

Ads with Two PMS 1 Colors

PDF: Press Quality PDF with fonts embedded, 2 PMS 1 colors
Photoshop EPS: 300 dpi, 2 PMS 1 colors
Illustrator EPS: 2 PMS 1 colors, all fonts must be converted to outlines

4-Color Process Cover Ads (ToxExpo Directory call for availability)

PDF: Press Quality PDF with fonts embedded, CMYK file
Photoshop TIF: 300 dpi, CMYK file

1 Exact PMS colors will be listed above in the chart once determined.

Page size for all publications is 8.5" x 11". No bleed ads.

SOT does not pay commission to third party advertising agencies. To advertise in the ToxExpo Directory, please contact Laura Helm.

Mail Artwork to:
SOT Headquarters
ATTN: Laura Helm
1821 Michael Faraday Drive, Suite 300, Reston, VA 20190

Tel: 703.438.3115 | Fax: 703.438.3113

Questions

Exhibitor Advertising Packages

Advertising
Package
Packages Include Cost
Promotional
Package
• Full Page Ad in choice of one printed publication 3
• Five (5) Additional Product Categories
• 2015 Annual Meeting Pre-Registered Attendee Mail List (one use)
$1,790
Deluxe Package • Full Page Ad in choice of two printed publications 3
• Five (5) Additional Product Categories
• 2015 Annual Meeting Pre-Registered Attendee Mail List (one use)
$2,620
Premium
Package
• Full Page Ad in all four printed publications 3
• Five (5) Additional Product Categories
• 2015 Annual Meeting Pre-Registered Attendee Mail List (one use)
$3,450
Custom
Advertising
Package
• Full page ad in all four printed publications 3
• One Event Map Banner Ad in Jun.–Nov. and Dec.–May
• Five (5) Additional Product Categories
• 2015 Annual Meeting Pre-Registered Attendee Mail List (one use)
$3,740

Save $500 or more by purchasing a package, while increasing exposure to your target audience!

Printed Publications included in Exhibitor Advertising Packages: Membership Directory, Preliminary Program, Communiqué Newsletter Special Issue, ToxExpo Directory

3See SOT Advertising Specifications and Submission Guidelines listed above for print specifications and deadlines. Note: ToxExpo Directory cover ads are awarded by lottery—deadline October 31. If your organization wins the lottery for a cover ad, the difference between the full page ad price and the cover ad price will be added to your account. Winners of the lottery will be notified early November.

Please send inquiries to Laura Helm.


ToxSci Advertising Specifications


Toxicological Sciences (ToxSci): ToxSci, which publishes research articles,is a monthly vehicle for contacting SOT members.

Publication

Advertisement
Size

Cost

Advertisement
Dimensions

Ad Colors Available

Art Work
Deadline

ToxSci
Full Page 4-color

$2,673

7" x 10"

Four
Monthly

Half Page 4-color

$2,154

7" x 4"

Quarter Page 4-color

$1,292

3" x 4"

Double-Page Spread
4-color

$5,080

Supply as two separate full page files

Full Page B&W

$1,604

7" x 10"

One

Half Page B&W

$1,292

7" x 4"

Quarter Page B&W

$7,80

3" x 4"

Double-Page Spread B&W

$3,048

Supply as two separate full page files

Banner advertising is available on the journal’s offical website. Please send inquiries to Stephen Close.

To advertise in Toxicological Sciences, please contact:
Stephen Close
Corporate Accounts Manager
Tel: 212.726.6267 | Cell: 646.709.5781

Employer Ads

CRAD Job Bank

Employer Ads in the SOT Communiqué

SOT Advertising Policy

The very foundation of the Society is to create a safer, healthier world by advancing the science of toxicology. To this end, the Society reserves the right to deny an advertisement request from any organization whose goals, objectives, or past actions are deemed counterproductive to those of the Society of Toxicology. Advertisements in the SOT Membership Directory and SOT Communiqué Newsletter, publications that are specifically directed at SOT members, will not include products and services that compete with those offered by the Society. Examples include association membership, meetings, journals, or other products, at the sole discretion of SOT.




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